SLEEK WEALTH
Strategic, Actionable Advisory for Luxury, Premium, & Lifestyle Brands
Get clarity on positioning, scaling, and operations without losing what makes you exceptional.
WHAT ADVISORY MEANS
Strategic Clarity before Major Decisions.Important business decisions change how a premium brand is perceived.
Most problems arise from decisions that contradict positioning.This is a 2-hour commercial strategy review where I evaluate whether your current direction strengthens, weakens, or confuses the brand.You will be assessed across five systems:
• Expansion readiness
• Pricing architecture
• Distribution structure
• Product ladder coherence
• Capital timingWithin 48 hours, you receive a Decision Memo outlining:
• risks in the current path
• actions to stop
• actions to delay
• actions to execute nextSuitable when making consequential decisions such as expansion, hiring, repositioning, category launch, or raising capital.Also applicable to early brands structuring their commercial foundation and for established brands entering a new vertical.Review Fee: ₹55,000 | $1,100 INTL
WHY LUXURY BRANDS NEED THIS
The Luxury Paradox.High-End & Luxury brands face a unique strategic challenge: every decision about growth risks the very thing that made you valuable.Scale too fast → you dilute exclusivity
Expand distribution → you lose control
Hire too quickly → craftsmanship suffers
Price too low → brand equity erodesEach choice appears reasonable in isolation.
Together they reposition the brand.Most business advice optimises performance. Luxury requires coherence.This review identifies where growth and prestige are no longer aligned; before the market decides for you.
ABOUT
About Aneri.Most premium brands don’t fail from lack of demand.
They fail when business mechanics stop matching brand meaning.My work sits between brand perception and commercial reality, where pricing, distribution, operations and growth decisions generally tend to reposition a company.I don’t optimise businesses for speed or scale.
I determine whether a decision preserves, weakens, or changes what the brand represents.What I’m good at:
- Seeing patterns others miss
- Cutting through noise to root causes
- Understanding luxury brand psychology
- Translating creative vision into business strategy
- Giving you unbiased analysisBackground:
MBA + Masters in Luxury Brand Management. Experience across premium retail operations and founder-led businesses.This review exists for founders who need a clear judgement before committing to a direction.Based in Mumbai. Operate Globally.
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