The Blog.
The thinking behind the work.
Jul 24, 2026 · 4 min read
The Fifty-Year Question. What the Gucci x L’Oréal Deal Really Says About Brand Control.
Aneri ShahMarket Intelligence
Jul 24, 2026 · 3 min read
Three Shirts. One Acquisition. The Chanel x Charvet Deal Decoded.
Aneri ShahMarket Intelligence
Jul 16, 2026 · 4 min read
Why Richemont Grew 20% While Everyone Else Collapsed.
Aneri ShahMarket Intelligence
Jul 5, 2026 · 2 min read
In the World of Luxury, Discounting Is a Disservice.
Aneri ShahLuxury Strategy
Jun 24, 2026 · 3 min read
The Great Luxury Collapse of 2026, and Who Survived it Unfettered
Aneri ShahMarket Intelligence
Jun 11, 2026 · 7 min read
The Five Types of Luxury Brands, And Why the Better Ones Never Fit Into Just One
Aneri ShahThe Luxury Spectrum™
May 27, 2026 · 4 min read
The Three Types of Luxury Consumers
Aneri ShahThe Luxury Spectrum™
May 19, 2026 · 3 min read
The Multifaceted Guise of Luxury
Aneri ShahThe Luxury Spectrum™